3 Things to Keep in Mind When Designing Your Direct Mail Communications

When you make the decision to incorporate direct mail as a part of your overall marketing strategy, there are important considerations you should take into account when designing your message. In all marketing activities, your efforts will only be effective if your message and offer are clear to your recipient. There is no one size fits all approach to crafting a marketing message, trying to do so can leave your audience bored, uninterested and ultimately much less likely to engage with your content. Armed with your buyer personas and having defined your audience, however, you can craft a message that […]

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5 Ways you can use transactional direct mail in your business

5 Ways you can use transactional direct mail in your business

Almost every business will make use of transactional direct mail. While direct mail is a broad term that covers a wide range of actions, transactional direct mail is one to one generated communication with an individual. At the heart of transactional direct mail is data, it is your data on your customers that allows you to create powerful transactional mailings. At Forth we are experts in taking your data and using it to drive your communications. Here are just a few ways in which transactional mailing can help your business. 1 Invoices It goes without saying that direct mail invoicing […]

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