Marketing Executive

Forth Renews Stage 2 Financial Service Qualification System (FSQS) Qualification

Forth Renews Stage 2 Financial Service Qualification System (FSQS) Qualification

We are delighted to announce that we have successfully renewed our Stage 2 Financial Services Qualification System (FSQS) Certification. What is the Financial Service Qualification System – FSQS? FSQS is a common register of standardised, validated, structured and comprehensive vendor/third party information. A cross-sector collaborative solution which reduces the time, cost, resource and duplication currently incurred by suppliers in providing information to financial institutions. FSQS objectively assesses potential vendor risks, proportionally to products and services being provided and across areas of compliance, providing an efficient and effective means for third parties to provide their information to multiple banks and insurance […]

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An update from our MD on Covid-19 continuity

An update from our MD on Covid-19 continuity

In light of new guidelines from the UK Government, the Northern Ireland Executive, Scottish Government and Welsh Government in response to the spread of COVID-19, we would like to reassure all clients and partners of Forth Communication that our operations continue to remain unaffected. Forth has maintained normal operations throughout the COVID-19 response and will continue to do so, including at our production facility in Northern Ireland. You will not experience any disruption to our services including For-Files and For-Email, or the level of support from our Client Services team. Prior to and following the initial public health guidelines in […]

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Interesting Email Personalisation Statistics

Interesting Email Personalisation Statistics

  Using personalisation in your email marketing strategy can help you and your business in many ways. Did you know for example that emails that contain personalised subject lines are 26% more like to be opened? (Source Campaign Monitor) We have compiled a set of interesting email personalisation statistics, that will help you understand the benefits of email personalisation.        

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Charities and Multi-Channel Innovation

Charities and Multi-Channel Innovation

As we continue to weather our way through the challenges that we face from COVID-19, charities and their fundraising communications must continue. Keeping in contact with donors and supporters is extremely important. (Find out why Communication is Key) Conventional methods such as street fundraisers and benefit events are not an option at the moment due to the restrictions that have been put into place, and therefore charities have begun to look towards innovating their communication and engagement strategy.   Adopting a multi-channel strategy   In an article by Decision Marketing, with research by Rapidata, it states that “Two-thirds of charities […]

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Charities and the Resurgence of Direct Mail

Charities and the Resurgence of Direct Mail

As a result of the COVID-19 outbreak businesses including charities are finding themselves with a much greater need to communicate – ranging from regulatory requirements to asking for support. With the consumption of digital media at an all-time high, the ability to literally get your brand and your message into someone’s hand should not be underestimated. Printed, personalised physical communication represents a way for organisations to cut through the digital noise, reach their audience effectively and deliver a real return on investment.   Direct mail for charities According to Charity Times, “Charities are facing a £10.1bn funding gap over the […]

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Communication is key

Communication is key

  With the outbreak of Covid-19, there has been a significant change in the way in which businesses operate and communicate. Many businesses have cut spending on communications to save costs in the wake of public health restrictions. However, failure to keep up communication with your customers could cost you something far greater that money can’t buy – trust and loyalty.   During these unprecedented and trying times, it is increasingly important to ensure that your brand and business can show your customers that you have “got their back.”   Continuing to communicate with your customers ensures that the loyalty and trust which you have been working hard to build doesn’t diminish.   So how can this be […]

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Data Processing – Stages and Definitions

Data Processing – Stages and Definitions

One thing that’s certain – “Thanks to data, you’re probably in the strongest position to gain essential insight into your business and customers today.” – Forth Communication But what exactly is data processing? Data processing is a step by step process where raw data is collected and translated into information that businesses can use. These tasks would usually be performed by one or more data scientists. One very important factor to take into consideration is, this process needs to be done immaculately in order for it not to have a negative impact on the end product i.e the data output. […]

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ABC’s of Common Direct Marketing Terms – D

ABC’s of Common Direct Marketing Terms – D

With our A to Z glossary, we define some of the most commonly direct mail and direct marketing terms used in direct response marketing throughout the industry. This week’s letter is – D   Database: A collection of tables which often includes forms for entering data, rules for checking and validating data that which has been entered, and the format for creating informative reports. Data Capture: The entry of data records onto a computer file. Data Enhancement: Improving the quality of the data i.e. Changing the casing of the data, improving the postcode, breaking up the salutation field into Title, Initial, Surname, and […]

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Business continuity – COVID-19

Business continuity – COVID-19

We would like to reassure all clients and partners of Forth Communication that with the appearance of the novel coronavirus (COVID-19) and following the guidelines issued by public health officials, we are fully prepared and able to continue to provide our full service during this time.   All necessary Forth colleagues are able to work remotely with a secure infrastructure and contingency plans in place, across both our Edinburgh Head Office and our Bangor NI site.   Our production facility has robust contingency plans in place and will continue to operate as normal. If there is additional guidance by public […]

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ABC’s of Common Direct Marketing Terms – C

ABC’s of Common Direct Marketing Terms – C

With our A to Z glossary, we define some of the most commonly direct mail and direct marketing terms used in direct response marketing throughout the industry. This week’s letter is – C   Calendering: The process of smoothing a sheet of dried paper by pressing it between the highly polished metal cylinders. Call Out: Short blocks of copy that direct reader attention to special benefits or features worthy of emphasis. Call To Action: Copy that encourages the reader to respond and provides clear details on how (i.e., by mail, website, etc.,) and expiry date for response. Card Deck: A […]

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