The Man, The Myth, The Mail

  Scotland – the home of the Loch Ness monster, the Haggis and the Kelpie. These are all urban legends that we have been told at some point in our lives. But what do they all have in common? Yes, they are urban legends. Much like the urban legend that Direct mail is dead and that it was killed by the internet. However, in comparison to Scotland’s mythical creatures, direct mail does exist and is very much alive! Not only is there proof to back said statement, but it is also more credible than a shaky video recorded with a […]

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3 Things to Keep in Mind When Designing Your Direct Mail Communications

When you make the decision to incorporate direct mail as a part of your overall marketing strategy, there are important considerations you should take into account when designing your message. In all marketing activities, your efforts will only be effective if your message and offer are clear to your recipient. There is no one size fits all approach to crafting a marketing message, trying to do so can leave your audience bored, uninterested and ultimately much less likely to engage with your content. Armed with your buyer personas and having defined your audience, however, you can craft a message that […]

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5 Ways you can use transactional direct mail in your business

5 Ways you can use transactional direct mail in your business

Almost every business will make use of transactional direct mail. While direct mail is a broad term that covers a wide range of actions, transactional direct mail is one to one generated communication with an individual. At the heart of transactional direct mail is data, it is your data on your customers that allows you to create powerful transactional mailings. At Forth we are experts in taking your data and using it to drive your communications. Here are just a few ways in which transactional mailing can help your business. 1 Invoices It goes without saying that direct mail invoicing […]

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The importance of knowing your audience in a Direct Mail campaign

Did you know that in a recent response rate report, the Direct Marketing Association (DMA) found that direct mail achieved a response rate of 4.4% compared to email’s 0.12%? Despite the world having firmly entered a digital age, direct mail remains an essential part of the marketing mix – when comparing the response rates to email it is clear to see why! Now, we’re not going to tell you to pack in your digital efforts, and focus solely on direct mail as your primary marketing effort – it wouldn’t be good advice! What we are going to tell you is […]

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Forth are now FSQS Accredited

  We are pleased to announce that we have recently received our stage 2 FSQS (Financial Services Qualification System) accreditation.   What is FSQS? As the regulated environment becomes more complex, FSQS provides a standard and simple mechanism for collecting and managing supplier compliance assurance information across the sector. A cross-sector collaboration solution which reduces the time, cost, resource and duplication currently needed to provide information to financial institutions. FSQS is currently used by 18 major banks building societies and insurance companies: Lloyds Banking Group, Metro Bank, Santander, TSB, Shawbrook Bank, Aldermore Bank, Clydesdale Bank, LV=, Arbuthnot Latham, Nationwide Building […]

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The Importance of a Customer Centric Culture

Now, its not rocket science to know that customer satisfaction is paramount in any business. An unhappy customer is far more likely to spread the word than a happy one. If you look at TripAdvisor there is no end to the “tasteless meals” or the “shabby hotels” reviewed, however when you see the 5-star review and the happy smiling faces of holiday makers and bon viveurs’ you will probably also read “the staff were exceptional, so friendly, they made our visit very special”. This also applies to the business world and although, as a company like Forth where we deal […]

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Add some GREEN to those January BLUES

Add some GREEN to those January BLUES

When it comes to the environment, many people believe that going paperless is the most eco-friendly move a company can make. We here at Forth wanted to help in setting the record straight and stop the demonisation of those thin little slices of wood that have helped mould the evolution of society and humankind as a whole… For example, did you know that an avid reader will use 28 kilograms of CO2 per year by reading printed news for 30 minutes a day? However, the same avid reader would use 35 kilograms of CO2 per year by reading online news […]

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The so what factor

The so what factor

It’s a saturated market out there, print buyers are spoilt for choice, so now more than ever it’s really important that printers know what separates them from the pack. What makes you better than the rest, what makes you stand out then ask yourself this question: What’s your so what factor? So what you’re cheap So what your staff are brilliant So what you know my business So what you’re fast Every other printer is saying exactly the same thing. Price has lost its pain point for clients as budgets have been squeezed and printers are falling over themselves to […]

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