ABC’s of Common Direct Marketing Terms – B

ABC’s of Common Direct Marketing Terms – B

With our A to Z glossary, we define some of the most commonly direct mail and direct marketing terms used in direct response marketing throughout the industry. This weeks letter is – B    Back Test: A test mailing designed to reproduce, and therefore confirm, the results of a recent direct mail test. Also called a retest or confirming test. Usually, run when the results of a test fall within an acceptable range but do not give the mailer enough confidence to roll-out to the entire list.  Bar code: A coding structure printed/lasered on a mailing piece which is used for sortation […]

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ABC’s of Common Direct Marketing Terms – A

ABC’s of Common Direct Marketing Terms – A

We understand that at times, a term or two may escape you. That is why it’s always handy to have a good glossary close at hand. With our A to Z glossary, we define some of the most commonly direct mail and direct marketing terms used in direct response marketing throughout the industry. Over the next couple of weeks, we will be releasing our A to Z glossary so that you, as a business and personally can become savvier and stay on top of the lingo.   AA: Authors alterations, i.e., changes other than corrections made by a client after the […]

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