The Importance of a Customer Centric Culture

Now, its not rocket science to know that customer satisfaction is paramount in any business. An unhappy customer is far more likely to spread the word than a happy one. If you look at TripAdvisor there is no end to the “tasteless meals” or the “shabby hotels” reviewed, however when you see the 5-star review and the happy smiling faces of holiday makers and bon viveurs’ you will probably also read “the staff were exceptional, so friendly, they made our visit very special”. This also applies to the business world and although, as a company like Forth where we deal […]

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