Forth Communication Insights

Get all the latest news, updates, industry trends & best practice for your marketing and communications projects.

Response to Royal Mail Announcement 28 April 2020

Response to Royal Mail Announcement 28 April 2020

Dear All As we continue working under the lockdown measures to combat the novel coronavirus, I hope that you, your colleagues and family are remaining safe and healthy. Saturday deliveries halted As announced on 28 April, Royal Mail will be temporarily stopping delivery of letters on a Saturday. They will continue to provide a letter delivery service from Monday to Friday as normal, while all Special Delivery, Tracked, all non-account services and most other parcels will continue to be delivered on a Saturday across the country. We know this change to the Royal Mail service may mean a temporary delay […]

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An Update from Forth MD Richard Bolton

An Update from Forth MD Richard Bolton

Dear All As we end the fourth week under the measures brought in by the Government to curb the Coronavirus outbreak in the UK, I wanted to update you on our services and continued operations. I fully understand the importance of assurance from your suppliers during this time. I’m pleased to tell you that the team here at Forth continues to operate at full capacity. Our production facility in Bangor, Northern Ireland, is continuing operations as normal while adhering to the public health guidelines. I am extremely proud of the team of key workers who are ensuring that we can […]

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Your Brand & Coronavirus: Communicate with Empathy

Your Brand & Coronavirus: Communicate with Empathy

With social distancing guidelines meaning most of the population is staying at home, and the world in the midst of the COVID-19 crisis, it can be difficult for brands to know what actions to take when needing to communicate with their customers. With so much changing so quickly during this unprecedented time, what actions can brands take now to best serve and grow their customer base, mitigate the risk to themselves and take care of their people? This series of short articles aims to explore this, to help you during this crisis and look to the future. Empathy and Transparency […]

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Top Tech for Remote Working

Top Tech for Remote Working

With the ongoing disruption due to the Coronavirus pandemic and the guidelines issued by the Government, the number of people working from home has increased to unprecedented numbers. Working from home will be new to many people, it is important to ensure that everyone is working as efficiently as possible and that we are able to communicate as effectively as we did in our workplaces. There are many apps and software solutions that can help you stay connected to your team, collaborate and keep you working together.   Collaboration and Communication Slack Slack allows you to collaborate easily with your […]

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The Value of Direct Mail in the Time of Coronavirus

The Value of Direct Mail in the Time of Coronavirus

  The current Coronavirus pandemic has forced businesses to rapidly change how they operate. In late March the Government issued guidelines stating that where possible everyone should work remotely and pubs, restaurants, and retail stores (to name a few) should temporarily close. Businesses have had to react and communicate updates to their customers about changes to operating hours, the temporary closures of offices or to offer reassurance of continued operation during the pandemic. Not only are there now these unexpected, additional communication requirements on businesses, there is still the need for ‘business as usual’ and business critical communication with your […]

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Tips for Working Remotely

Tips for Working Remotely

Since the introduction of measures by the Government, to combat the Coronavirus outbreak many of us are working from home for the first time. Some people enjoy working from home and for many remote working during this time is nothing new, but for others not used to it they may find it leaves them feeling isolated, or without the structure of a normal day. We’ve pulled together some quick tips to make sure you’re working as efficiently as possible and keeping your spirits up.   Dress for work When we used to think about working from home, there was the […]

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We’re here to help – a message from Forth MD Richard Bolton

We’re here to help – a message from Forth MD Richard Bolton

  As we start another week of living with the Coronavirus pandemic I wanted to reassure you that whilst these are uncertain times with significant upheaval to navigate we are continuing to operate as normal. Based on UK Government guidance, given that we manage many mandatory and regulated customer communications in addition to providing print and mail services to the NHS, we continue to serve as a UK critical supplier through the COVID-19 events. My team and I take the safety and wellbeing of our colleagues to be of paramount importance and are taking the guidance issued by the UK […]

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Response to Government Guidelines Issued 23 March 2020

Response to Government Guidelines Issued 23 March 2020

In light of the guidelines from the UK Government last night we would like to reassure all clients and partners of Forth Communication that we have been preparing for these expected measures in response to the spread of COVID-19, and are able to continue to provide our full service during this time. Forth Communication is classed as a key business due to providing postal and communication services to multiple industries, including other key businesses. Therefore, our production facility will continue to operate as normal and we have robust contingency plans in place. The safety of our colleagues is of paramount […]

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Data Processing – Stages and Definitions

Data Processing – Stages and Definitions

One thing that’s certain – “Thanks to data, you’re probably in the strongest position to gain essential insight into your business and customers today.” – Forth Communication But what exactly is data processing? Data processing is a step by step process where raw data is collected and translated into information that businesses can use. These tasks would usually be performed by one or more data scientists. One very important factor to take into consideration is, this process needs to be done immaculately in order for it not to have a negative impact on the end product i.e the data output. […]

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ABC’s of Common Direct Marketing Terms – D

ABC’s of Common Direct Marketing Terms – D

With our A to Z glossary, we define some of the most commonly direct mail and direct marketing terms used in direct response marketing throughout the industry. This week’s letter is – D   Database: A collection of tables which often includes forms for entering data, rules for checking and validating data that which has been entered, and the format for creating informative reports. Data Capture: The entry of data records onto a computer file. Data Enhancement: Improving the quality of the data i.e. Changing the casing of the data, improving the postcode, breaking up the salutation field into Title, Initial, Surname, and […]

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