Forth Communication Insights

Get all the latest news, updates, industry trends & best practice for your marketing and communications projects.

Interesting Email Personalisation Statistics

Interesting Email Personalisation Statistics

  Using personalisation in your email marketing strategy can help you and your business in many ways. Did you know for example that emails that contain personalised subject lines are 26% more like to be opened? (Source Campaign Monitor) We have compiled a set of interesting email personalisation statistics, that will help you understand the benefits of email personalisation.        

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Member Communication and Pension Superfunds

Member Communication and Pension Superfunds

What is a pension superfund? A superfund is a special purpose vehicle (SPV) that eliminates an employer’s liability towards a Defined Benefit (DB) scheme. The scheme employer is replaced by the SPV “shell” employer, preserving the scheme’s pension protection fund (PPF) eligibility. Multiple schemes are pooled into an SPV to gain bulk efficiencies for better member outcomes. Pension superfund consolidation. The first defined benefit pension superfunds were launched in March of 2018 by Clara Pensions and The Pension SuperFund. These superfunds aim to bring together several corporate pension schemes, running them more efficiently and doing so at a lower cost […]

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QR Codes: Using Physical Mail to Drive Online Engagement

QR Codes: Using Physical Mail to Drive Online Engagement

There is a misconception that a letter, a mail pack or door drop is forever limited to be a static, analogue object, ultimately destined for the recycling bin. Brands that invest in mail as part of their communication mix often don’t realise that it can, in fact, be relatively easy to add a tracking and attribution benefit to your campaign. How? By adding a digital response mechanism or giving the recipient the opportunity to undertake a digital action to continue the consumer journey. When marketing and CRM teams are under increasing pressure to holistically report on campaign performance, attribution and […]

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Charities and Multi-Channel Innovation

Charities and Multi-Channel Innovation

As we continue to weather our way through the challenges that we face from COVID-19, charities and their fundraising communications must continue. Keeping in contact with donors and supporters is extremely important. (Find out why Communication is Key) Conventional methods such as street fundraisers and benefit events are not an option at the moment due to the restrictions that have been put into place, and therefore charities have begun to look towards innovating their communication and engagement strategy.   Adopting a multi-channel strategy   In an article by Decision Marketing, with research by Rapidata, it states that “Two-thirds of charities […]

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Charities and the Resurgence of Direct Mail

Charities and the Resurgence of Direct Mail

As a result of the COVID-19 outbreak businesses including charities are finding themselves with a much greater need to communicate – ranging from regulatory requirements to asking for support. With the consumption of digital media at an all-time high, the ability to literally get your brand and your message into someone’s hand should not be underestimated. Printed, personalised physical communication represents a way for organisations to cut through the digital noise, reach their audience effectively and deliver a real return on investment.   Direct mail for charities According to Charity Times, “Charities are facing a £10.1bn funding gap over the […]

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Communication is key

Communication is key

  With the outbreak of Covid-19, there has been a significant change in the way in which businesses operate and communicate. Many businesses have cut spending on communications to save costs in the wake of public health restrictions. However, failure to keep up communication with your customers could cost you something far greater that money can’t buy – trust and loyalty.   During these unprecedented and trying times, it is increasingly important to ensure that your brand and business can show your customers that you have “got their back.”   Continuing to communicate with your customers ensures that the loyalty and trust which you have been working hard to build doesn’t diminish.   So how can this be […]

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Response to Royal Mail Announcement 28 April 2020

Response to Royal Mail Announcement 28 April 2020

Dear All As we continue working under the lockdown measures to combat the novel coronavirus, I hope that you, your colleagues and family are remaining safe and healthy. Saturday deliveries halted As announced on 28 April, Royal Mail will be temporarily stopping delivery of letters on a Saturday. They will continue to provide a letter delivery service from Monday to Friday as normal, while all Special Delivery, Tracked, all non-account services and most other parcels will continue to be delivered on a Saturday across the country. We know this change to the Royal Mail service may mean a temporary delay […]

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An Update from Forth MD Richard Bolton

An Update from Forth MD Richard Bolton

Dear All As we end the fourth week under the measures brought in by the Government to curb the Coronavirus outbreak in the UK, I wanted to update you on our services and continued operations. I fully understand the importance of assurance from your suppliers during this time. I’m pleased to tell you that the team here at Forth continues to operate at full capacity. Our production facility in Bangor, Northern Ireland, is continuing operations as normal while adhering to the public health guidelines. I am extremely proud of the team of key workers who are ensuring that we can […]

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Your Brand & Coronavirus: Communicate with Empathy

Your Brand & Coronavirus: Communicate with Empathy

With social distancing guidelines meaning most of the population is staying at home, and the world in the midst of the COVID-19 crisis, it can be difficult for brands to know what actions to take when needing to communicate with their customers. With so much changing so quickly during this unprecedented time, what actions can brands take now to best serve and grow their customer base, mitigate the risk to themselves and take care of their people? This series of short articles aims to explore this, to help you during this crisis and look to the future. Empathy and Transparency […]

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Top Tech for Remote Working

Top Tech for Remote Working

With the ongoing disruption due to the Coronavirus pandemic and the guidelines issued by the Government, the number of people working from home has increased to unprecedented numbers. Working from home will be new to many people, it is important to ensure that everyone is working as efficiently as possible and that we are able to communicate as effectively as we did in our workplaces. There are many apps and software solutions that can help you stay connected to your team, collaborate and keep you working together.   Collaboration and Communication Slack Slack allows you to collaborate easily with your […]

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