Forth Communication Insights

Get all the latest news, updates, industry trends & best practice for your marketing and communications projects.

QR Codes: Using Physical Mail to Drive Online Engagement

QR Codes: Using Physical Mail to Drive Online Engagement

There is a misconception that a letter, a mail pack or door drop is forever limited to be a static, analogue object, ultimately destined for the recycling bin. Brands that invest in mail as part of their communication mix often don’t realise that it can, in fact, be relatively easy to add a tracking and attribution benefit to your campaign. How? By adding a digital response mechanism or giving the recipient the opportunity to undertake a digital action to continue the consumer journey. When marketing and CRM teams are under increasing pressure to holistically report on campaign performance, attribution and […]

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Charities and Multi-Channel Innovation

Charities and Multi-Channel Innovation

As we continue to weather our way through the challenges that we face from COVID-19, charities and their fundraising communications must continue. Keeping in contact with donors and supporters is extremely important. (Find out why Communication is Key) Conventional methods such as street fundraisers and benefit events are not an option at the moment due to the restrictions that have been put into place, and therefore charities have begun to look towards innovating their communication and engagement strategy.   Adopting a multi-channel strategy   In an article by Decision Marketing, with research by Rapidata, it states that “Two-thirds of charities […]

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Charities and the Resurgence of Direct Mail

Charities and the Resurgence of Direct Mail

As a result of the COVID-19 outbreak businesses including charities are finding themselves with a much greater need to communicate – ranging from regulatory requirements to asking for support. With the consumption of digital media at an all-time high, the ability to literally get your brand and your message into someone’s hand should not be underestimated. Printed, personalised physical communication represents a way for organisations to cut through the digital noise, reach their audience effectively and deliver a real return on investment.   Direct mail for charities According to Charity Times, “Charities are facing a £10.1bn funding gap over the […]

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Communication is key

Communication is key

  With the outbreak of Covid-19, there has been a significant change in the way in which businesses operate and communicate. Many businesses have cut spending on communications to save costs in the wake of public health restrictions. However, failure to keep up communication with your customers could cost you something far greater that money can’t buy – trust and loyalty.   During these unprecedented and trying times, it is increasingly important to ensure that your brand and business can show your customers that you have “got their back.”   Continuing to communicate with your customers ensures that the loyalty and trust which you have been working hard to build doesn’t diminish.   So how can this be […]

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Response to Royal Mail Announcement 28 April 2020

Response to Royal Mail Announcement 28 April 2020

Dear All As we continue working under the lockdown measures to combat the novel coronavirus, I hope that you, your colleagues and family are remaining safe and healthy. Saturday deliveries halted As announced on 28 April, Royal Mail will be temporarily stopping delivery of letters on a Saturday. They will continue to provide a letter delivery service from Monday to Friday as normal, while all Special Delivery, Tracked, all non-account services and most other parcels will continue to be delivered on a Saturday across the country. We know this change to the Royal Mail service may mean a temporary delay […]

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An Update from Forth MD Richard Bolton

An Update from Forth MD Richard Bolton

Dear All As we end the fourth week under the measures brought in by the Government to curb the Coronavirus outbreak in the UK, I wanted to update you on our services and continued operations. I fully understand the importance of assurance from your suppliers during this time. I’m pleased to tell you that the team here at Forth continues to operate at full capacity. Our production facility in Bangor, Northern Ireland, is continuing operations as normal while adhering to the public health guidelines. I am extremely proud of the team of key workers who are ensuring that we can […]

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Your Brand & Coronavirus: Communicate with Empathy

Your Brand & Coronavirus: Communicate with Empathy

With social distancing guidelines meaning most of the population is staying at home, and the world in the midst of the COVID-19 crisis, it can be difficult for brands to know what actions to take when needing to communicate with their customers. With so much changing so quickly during this unprecedented time, what actions can brands take now to best serve and grow their customer base, mitigate the risk to themselves and take care of their people? This series of short articles aims to explore this, to help you during this crisis and look to the future. Empathy and Transparency […]

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Top Tech for Remote Working

Top Tech for Remote Working

With the ongoing disruption due to the Coronavirus pandemic and the guidelines issued by the Government, the number of people working from home has increased to unprecedented numbers. Working from home will be new to many people, it is important to ensure that everyone is working as efficiently as possible and that we are able to communicate as effectively as we did in our workplaces. There are many apps and software solutions that can help you stay connected to your team, collaborate and keep you working together.   Collaboration and Communication Slack Slack allows you to collaborate easily with your […]

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The Value of Direct Mail in the Time of Coronavirus

The Value of Direct Mail in the Time of Coronavirus

  The current Coronavirus pandemic has forced businesses to rapidly change how they operate. In late March the Government issued guidelines stating that where possible everyone should work remotely and pubs, restaurants, and retail stores (to name a few) should temporarily close. Businesses have had to react and communicate updates to their customers about changes to operating hours, the temporary closures of offices or to offer reassurance of continued operation during the pandemic. Not only are there now these unexpected, additional communication requirements on businesses, there is still the need for ‘business as usual’ and business critical communication with your […]

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Tips for Working Remotely

Tips for Working Remotely

Since the introduction of measures by the Government, to combat the Coronavirus outbreak many of us are working from home for the first time. Some people enjoy working from home and for many remote working during this time is nothing new, but for others not used to it they may find it leaves them feeling isolated, or without the structure of a normal day. We’ve pulled together some quick tips to make sure you’re working as efficiently as possible and keeping your spirits up.   Dress for work When we used to think about working from home, there was the […]

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