3 Things to Keep in Mind When Designing Your Direct Mail Communications

When you make the decision to incorporate direct mail as a part of your overall marketing strategy, there are important considerations you should take into account when designing your message. In all marketing activities, your efforts will only be effective if your message and offer are clear to your recipient. There is no one size fits all approach to crafting a marketing message, trying to do so can leave your audience bored, uninterested and ultimately much less likely to engage with your content. Armed with your buyer personas and having defined your audience, however, you can craft a message that […]

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5 Ways you can use transactional direct mail in your business

5 Ways you can use transactional direct mail in your business

Almost every business will make use of transactional direct mail. While direct mail is a broad term that covers a wide range of actions, transactional direct mail is one to one generated communication with an individual. At the heart of transactional direct mail is data, it is your data on your customers that allows you to create powerful transactional mailings. At Forth we are experts in taking your data and using it to drive your communications. Here are just a few ways in which transactional mailing can help your business. 1 Invoices It goes without saying that direct mail invoicing […]

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Event Response Management – Best Practice for Business

Disaster response, not the two words any business wants to hear but as the saying goes, especially if you happen to be a scout, Be Prepared! This article is more about event response, your action as a business to engage with your customers should anything effect your service to them. Responding to something is the second phase of managing your event and given that your customers are your number one priority, how you communicate with them is telling about you as a business and will impact your customers opinion of you. Firstly they need to know that a problem has […]

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The importance of knowing your audience in a Direct Mail campaign

Did you know that in a recent response rate report, the Direct Marketing Association (DMA) found that direct mail achieved a response rate of 4.4% compared to email’s 0.12%? Despite the world having firmly entered a digital age, direct mail remains an essential part of the marketing mix – when comparing the response rates to email it is clear to see why! Now, we’re not going to tell you to pack in your digital efforts, and focus solely on direct mail as your primary marketing effort – it wouldn’t be good advice! What we are going to tell you is […]

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Forth are now FSQS Accredited

  We are pleased to announce that we have recently received our stage 2 FSQS (Financial Services Qualification System) accreditation.   What is FSQS? As the regulated environment becomes more complex, FSQS provides a standard and simple mechanism for collecting and managing supplier compliance assurance information across the sector. A cross-sector collaboration solution which reduces the time, cost, resource and duplication currently needed to provide information to financial institutions. FSQS is currently used by 18 major banks building societies and insurance companies: Lloyds Banking Group, Metro Bank, Santander, TSB, Shawbrook Bank, Aldermore Bank, Clydesdale Bank, LV=, Arbuthnot Latham, Nationwide Building […]

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The Importance of a Customer Centric Culture

Now, its not rocket science to know that customer satisfaction is paramount in any business. An unhappy customer is far more likely to spread the word than a happy one. If you look at TripAdvisor there is no end to the “tasteless meals” or the “shabby hotels” reviewed, however when you see the 5-star review and the happy smiling faces of holiday makers and bon viveurs’ you will probably also read “the staff were exceptional, so friendly, they made our visit very special”. This also applies to the business world and although, as a company like Forth where we deal […]

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What’s the B word?

Bureaucracy? Ballot? … Bored? Alas no, in this case, Brexit, however all the other ‘B’ words here can also be applied to the subject of Britain’s exit from the European Union. You may be thinking ‘Oh no, not more about Brexit…’ Don’t close this blog just yet, bear with us, it’s actually quite good, well we think so… Truth is we don’t know what’s going to happen, you don’t know what’s going to happen.  What we can say is that at least everyone is in the same boat. Some will understand better than others what it all means, but at […]

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Meet Andrew O’Driscoll, Director Mailing Solutions

As a Yorkshireman, living in Bangor it’s safe to say that I’m a Northerner wherever I am. Myself, Irish wife Louise and now native Irish Children, Will, Emery and Corah have been here for over 5 years and I have been working with Forth Mailing Solutions for the past year. With over 25 years’ experience in Senior Director roles, specialising in growing businesses and exceeding client expectations, I was excited to take on the role of growing the mailing solutions business. Established as a mailing house and Direct Mail provider for the last 25 years, we now consider ourselves the […]

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Life After GDPR

For as long as he can remember, Alvin the Alien has been on planet GDPR. All he has ever known has been checklists, opt-out emails and data health checks. Now that he has achieved his mission of spreading awareness, he has been trying to explore like outside of the GDPR-stratosphere. Turns out we’re in for quite an exciting summer…   View PDF Here

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