Forth Communication Insights

Get all the latest news, updates, industry trends & best practice for your marketing and communications projects.

The Value of Direct Mail in the Time of Coronavirus

The Value of Direct Mail in the Time of Coronavirus

  The current Coronavirus pandemic has forced businesses to rapidly change how they operate. In late March the Government issued guidelines stating that where possible everyone should work remotely and pubs, restaurants, and retail stores (to name a few) should temporarily close. Businesses have had to react and communicate updates to their customers about changes to operating hours, the temporary closures of offices or to offer reassurance of continued operation during the pandemic. Not only are there now these unexpected, additional communication requirements on businesses, there is still the need for ‘business as usual’ and business critical communication with your […]

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Tips for Working Remotely

Tips for Working Remotely

Since the introduction of measures by the Government, to combat the Coronavirus outbreak many of us are working from home for the first time. Some people enjoy working from home and for many remote working during this time is nothing new, but for others not used to it they may find it leaves them feeling isolated, or without the structure of a normal day. We’ve pulled together some quick tips to make sure you’re working as efficiently as possible and keeping your spirits up.   Dress for work When we used to think about working from home, there was the […]

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We’re here to help – a message from Forth MD Richard Bolton

We’re here to help – a message from Forth MD Richard Bolton

  As we start another week of living with the Coronavirus pandemic I wanted to reassure you that whilst these are uncertain times with significant upheaval to navigate we are continuing to operate as normal. Based on UK Government guidance, given that we manage many mandatory and regulated customer communications in addition to providing print and mail services to the NHS, we continue to serve as a UK critical supplier through the COVID-19 events. My team and I take the safety and wellbeing of our colleagues to be of paramount importance and are taking the guidance issued by the UK […]

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Response to Government Guidelines Issued 23 March 2020

Response to Government Guidelines Issued 23 March 2020

In light of the guidelines from the UK Government last night we would like to reassure all clients and partners of Forth Communication that we have been preparing for these expected measures in response to the spread of COVID-19, and are able to continue to provide our full service during this time. Forth Communication is classed as a key business due to providing postal and communication services to multiple industries, including other key businesses. Therefore, our production facility will continue to operate as normal and we have robust contingency plans in place. The safety of our colleagues is of paramount […]

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Data Processing – Stages and Definitions

Data Processing – Stages and Definitions

One thing that’s certain – “Thanks to data, you’re probably in the strongest position to gain essential insight into your business and customers today.” – Forth Communication But what exactly is data processing? Data processing is a step by step process where raw data is collected and translated into information that businesses can use. These tasks would usually be performed by one or more data scientists. One very important factor to take into consideration is, this process needs to be done immaculately in order for it not to have a negative impact on the end product i.e the data output. […]

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ABC’s of Common Direct Marketing Terms – D

ABC’s of Common Direct Marketing Terms – D

With our A to Z glossary, we define some of the most commonly direct mail and direct marketing terms used in direct response marketing throughout the industry. This week’s letter is – D   Database: A collection of tables which often includes forms for entering data, rules for checking and validating data that which has been entered, and the format for creating informative reports. Data Capture: The entry of data records onto a computer file. Data Enhancement: Improving the quality of the data i.e. Changing the casing of the data, improving the postcode, breaking up the salutation field into Title, Initial, Surname, and […]

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Business continuity – COVID-19

Business continuity – COVID-19

We would like to reassure all clients and partners of Forth Communication that with the appearance of the novel coronavirus (COVID-19) and following the guidelines issued by public health officials, we are fully prepared and able to continue to provide our full service during this time.   All necessary Forth colleagues are able to work remotely with a secure infrastructure and contingency plans in place, across both our Edinburgh Head Office and our Bangor NI site.   Our production facility has robust contingency plans in place and will continue to operate as normal. If there is additional guidance by public […]

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ABC’s of Common Direct Marketing Terms – C

ABC’s of Common Direct Marketing Terms – C

With our A to Z glossary, we define some of the most commonly direct mail and direct marketing terms used in direct response marketing throughout the industry. This week’s letter is – C   Calendering: The process of smoothing a sheet of dried paper by pressing it between the highly polished metal cylinders. Call Out: Short blocks of copy that direct reader attention to special benefits or features worthy of emphasis. Call To Action: Copy that encourages the reader to respond and provides clear details on how (i.e., by mail, website, etc.,) and expiry date for response. Card Deck: A […]

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3 Considerations When Planning Your Pension Communications.

3 Considerations When Planning Your Pension Communications.

The key element of any pension communication is to ensure your members have a clear understanding of how their pensions work, how to engage/interact with their provider and for them to get an idea of what potential position they will be in once they retire. In order to do so effectively, it is of the utmost importance to ensure that you as a pensions provider understand to whom you are communicating with and in which way conveying this information is the most efficient. When it comes to strategically planning your pension communications there are some factors that we believe should […]

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Responsible Response Rates

Responsible Response Rates

In many cases, driven by the growing concerns for the environmental impact that using paper has as part of customer communications, many organisations feel that they need to influence their customers to choose email or digital marketing channels over direct mail but, as the ANA/DMA report shows, they could be missing out on the results and high return of direct marketing activities by doing so. Bank statements, brochures, catalogues, newsletters, sales letters and so Forth (pun intended) are all part of what we know as Direct Mail. One of the main reasons to use Direct Mail, and the benefit to […]

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